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Naomi Klein on the rise of misinformation and conspiracy influencers

Writer Naomi Klein unpacks her book Doppelganger about the "mirror world" of misinformation, conspiracy influencers and strange alt-right alliances

By Rowan Hooper

17 July 2024

2XBXB3H EDITORIAL USE ONLY Naomi Klein, author of Doppelganger, is announced as the winner of the 2024 Women's Prize for Non-Fiction, taking place at Bedford Square Gardens, London. Picture date: Thursday June 13, 2024.

Matt Crossick Media Assignments/PA Images/Alamy

Rowan Hooper: Your latest book is Doppelganger: A trip into the mirror world. What is this world?

Naomi Klein: The mirror world is the term I use to describe the land of conspiracies, and the alt-right, and the wellness right. It’s sometimes described as a diagonal political alliance between the new-age left and the conservative right that really consolidated in the covid years.

My book starts from the little detail that I have a doppelgänger, somebody who I have been confused and conflated with for over a decade now: another non-fiction writer named Naomi, Naomi Wolf, a prominent liberal…

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